After the 2015 Totem rebrand overseen by Michèle Champagne (CD) and Scott Rankin (Designer), I was responsible for maintaining and seeing through Totem’s collateral, from business cards to digital templates. The challenge was to establish and maintain our own identity within an agency of 50+ colleagues. This includes easy to follow rules by establishing a flexible identity system. The cards were letter-pressed with edge-printing by the expert Nicholas Kennedy. We also had a custom stamp made of our icon for envelopes and an embosser for special event cards.