Navigating The New Content Landscape is Totem's first published book. It features writing and case studies on brand publishing, supported by in-house illustration alongside Scott Rankin. The Playbook is meant to be an extension of Totem's 2015 rebrand and reflect a confident yet down-to-earth voice. Digitally printed in a run of 500, bright blood orange end pages / inside cover, with a softcover on the outside. I designed and oversaw the print edition from research to production while Charles Lim directed the digital component.