CHRIS LANGE

Totem Playbook, 2015


Totem Playbook

Digital / Book Design
2015

Navigating The New Content Landscape is Totem's first published book. It features writing and case studies on brand publishing, supported by in-house illustration alongside Scott Rankin. The Playbook is meant to be an extension of Totem's 2015 rebrand and reflect a confident yet down-to-earth voice. Digitally printed in a run of 500, bright blood orange end pages / inside cover, with a softcover on the outside. I designed and oversaw the print edition from research to production while Charles Lim directed the digital component.

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Totem Playbook, 2015


Totem Playbook, 2015


Totem Playbook, 2015


Totem Playbook, 2015

Totem Playbook, 2015

Totem Playbook, 2015






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